Helena is our Artist & Designer and the main person behind our custom-painted cycling shoes service. She can turn your cycling shoes into a personalized wearable piece of art and paint whatever you like. You can see Helenas’ work on her Instagram page and on our website’s Custom painted shoes section.

The Artist

Born in Argentina, she is half German, half Brazilian and in love with Mallorca. She studied arts at University in Mendoza, Argentina, and never stopped studying. Helena enjoys learning from the best and that is why she has mastered a large number of techniques and languages: digital illustration, traditional engraving, and sculpture. She has participated in many exhibitions, won various awards, and worked for years as a freelance comic book colorist. Helena also makes art toys, murals, posters, and fanzines. Now she focuses on painting cycling shoes for all of us and she is good!

The Spirit

Helena loves to go on trips by bicycle or motorcycle, you know, in the style with the handlebar bag where to store some pants and pencils in case she finds inspiration for painting. She also plays the surdo bass drum in an all-female band called din Spanish batucada. And the magic is that on the nights of Sant Sebastià and Sant Joan fiestas of Mallorca, she becomes a dimoni de foc (a fire demon).

Personalized wearable art

If you would like to turn your cycling shoes or helmet in to piece of art, send us some images or photographs of ideas you have and what shoes or helmet you’d like to customize. Helena will create a design mockup so you can see exactly how your shoes or helmet will look. After approval, your shoes or helmet will be transformed into a piece of personalized wearable art!

#HC Team, #Helena Bosco